Why Is Digital Marketing So Important

Why is digital marketing so important?The next big hopes for the best results in business development and career growth.As the internet users across the world have been increased massively by year on year and when it compares to since 2000-2018 the ratio is increasing year by year. Now the fifty percent (50%) of the population around the world are using the internet. And by 2020 the active internet users are crossing 65% of the population across the world.The main reason to increase the active internet users in last few years is due to the high usage of smartphones, tablets, and other smart devices around the world. These are very handy and useful to carry along with people where ever they go. Considering all these points the online marketing is a vast and broadly open to all the people around the world to connect through multiple devices like (Mobile (Smartphone), Laptop, Desktop, Tablet, Smart TV etc.) So this is going to help the Digital Marketing industry to expand worldwide their online market everywhere without having any shops in a particular place.Now let us know the importance and the advantages of Digital Marketing.
The important thing in the digital marketing it is very easy to adapt and connect with the target audience worldwide. There are multiple chapters under digital marketing category which is coming with different modules. A few prime modules details have been briefly given below for the reference.The prime chapters in digital marketing courses1 Websites (for online presence)
2 Content Marketing
3 SEO/ Search Engine Optimization
4 Google Ads
5 Social Media Marketing/ Facebook, Twitter, LinkedIn, Instagram etc.
6 Email Marketing
7 Mobile Marketing
8 Social Media Optimization
9 Online Reputations Management
10 AnalyticsSo when the industrialist, business owner, service providers understand these methods why those are very important in the digital marketing field and the need of online presence for any business in current situation then this will become very easy to implement the online marketing strategies in their industry or field.Digital Marketing job openings are everywhere around the world. Need to learn digital marketing courses thoroughly to perform well in the industry. When you complete the digital marketing training from the institute at Academy, your confidence level would be high and you can easily get the job as desired.The Main Channels of Digital Marketing CoursesWebsitesThe online presence is very very important to any of the business for the present generation in the current marketing situation as without the website or information on online about your business which can’t be taken far away. So that the websites which is having the complete details about your business and gives more information to your clients or consumers and makes them know more about your business and its functions. So without the online presence, it is hard to reach more people and create the awareness about the products and brand name.Content MarketingWhy is content very important in digital Marketing field or online marketing? As the content is the king of all the other chapters of digital marketing or online marketing because when consumer visit a shop directly to purchase or inquire about any of the product in the shops the shopkeeper will explain them thoroughly the features and benefits of the products.But when it comes to the online platform, the content itself will act/work as a sales executive or shopkeeper so here the content will be your representative on behalf of your business. So the content is going to bring more customer, visitors or business towards your website when you write a unique content on your webpage by itself the content starts speaking about your products and companies.SEO/ Search Engine OptimizationThis is one of the processes which allow you to list and run your websites online or search engines like (Google, Bing, Yahoo, Ask.com, AOL, Baidu, DuckDuckGo etc.) without making any payment to them. But the very important thing in this is it is not so easy to rank in SERP/ Search engine result page as there are several websites have already been listed under these search engine platforms so which needs to work hard to rank better in search engine result page. This process is called as a Search Engine Optimization.Google AdsGoogle ads are one of the very best tools to promote the products, services, or brands anywhere and everywhere across the world. The tool Google AdWords which is consists of multiple options in this software. Google Ads will provide an instant result for any campaigns. To create a better a campaign of your brand awareness and services the Google ads will provide a very good platform for the business owners, corporate sectors and the service providers around the world to reach their target audience through the Google AdWords channel. It is one of the main paid modules digital marketing courses.SMM / Social Media MarketingSocial media marketing is one of the very effective methods in digital marketing strategies. The social media marketing tools are involved with various social media sites. The major SMM tools are (Facebook, Twitter, LinkedIn, Google+ YouTube, Pinterest, Instagram, etc.) these tools are very effective to reach the people around the world within a few seconds of time. By using or implementing the strategies of social media in any kind of services or business field is really going to give them the hundred percent results in their Social Media Marketing campaigns. SMM can be learned with digital marketing courses.Email MarketingEmail marketing is one of the very old marketing methods and effective ways to send an individual newsletter and other subjects to the particular person by using the one’s e-mail id. This form will exist even in future too, in spite of many others marketing channels, however, the e-mail marketing will be continued as earlier without any hamper. As an email marketing methods are completely different than the other marketing methods. It is also one of the main modules of Digital Marketing courses.Mobile MarketingThe word mobile marketing sounds very familiar to each of us due to the people are very familiar and fond of with this device. Hence, this will be one of the most important factors of marketing with this tool. There is no limit for using of mobile phones and the device will be with the people at all the time. So the mobile marketing which targets the audience or users of active internet users and non-active internet users on their mobile phones. The difference between active internet users and non-active internet users when the user is using the smartphone with data on his device this can be considered as an active internet user.Non-active is not connected with data or internet. There are multiple options to reach the non-active internet users by sending a text message, voice message and by calling directly to their contact number and letting them know about the features and services of the product. For active internet users, you can directly reach or send to their inbox (email), WhatsApp, Facebook, Twitter and other social media accounts as well. These kinds of marketing strategies are followed in mobile marketing. This module is also consisting of digital marketing courses.To learn the entire processes of Digital Marketing Courses need to join a reputed digital marketing training institute. At the institute in Bangalore, we train the students from basics to advanced level marketing methods and strategies of online marketing. Which has to be followed thoroughly and this will help them to learn each step during their training with practical knowledge.When you read all the above-mentioned information, you can easily understand that the importance of digital marketing and the trends of current online marketing situations also the advantages and benefits of its implementation in any of the industry, business or services around the world to promote and reach more of your targeted audience/Customers across the globe to get better results on the ROI/ return on the investments. So the digital marketing industry is going to be the next hopes for better business results and career growth in coming years.Tags: online marketing courses, digital marketing training in Bangalore, internet marketing courses in Bangalore, digital marketing Bangalore, digital marketing course in Bangalore, online marketing institute in bangalore

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Technology Learning Conquered Traditional Learning in Schools

Computers are in the schools. Whether they are in labs, in the library, in mobile pods, or in individual classrooms, the computers are there. But what will it take to ensure that these computers are used as high quality learning tools?Today’s high-tech innovations will have little effect on education if schools adopt them without building “human infrastructure” that includes adequate training for teachers, proclaims the Benton Foundation in their recent report, The Learning Connection. Schools in the Information Age. So just what is “adequate training” for teachers?According to more than 10 years of Apple Classrooms of Tomorrow research, to effectively integrate technology in education, teachers need to learn not only how to use computers, but specifically how to use computers for teaching and learning. At the same time the learning experiences being created by these educators must be re-examined, as technology changes both what is possible in the classroom, as well as what will be required of students when they graduate and join the workforce.In 1991 the US Department of Labor issued What Work Requires of Schools, a SCANS Report for America 2000, The Secretary’s Commission on Achieving Necessary Skills, defining the skills and attributes essential for workforce success. To the traditional basic skills of reading, writing and arithmetic, the report added listening and speaking, as well as decision making and problem solving. Beyond these basic skills, the report sited as vital the ability to identify, organize, plan, and allocate resources; to acquire, evaluate, and organize information; to work well with others; to understand complex inter-relationships; and to work with a variety of technologies.Not only do educators need to learn to use computers, but they need to learn to integrate them into the learning experience in a way that fosters the development of this higher order skill set. In many cases, this requires fundamental changes in classroom practice. Seating students in rows and having them complete drill and practice exercises, whether on the computer or on a ditto page, is unlikely to accomplish the ambitious goals implied by the SCANS Report.The vast majority of technology staff development programs have as their focus learning how to use individual software applications. Educators who have experienced this type of application training report that it does not have a significant impact on how they use technology in their teaching. That is, learning about the application itself does not translate into changing classroom practices, and thus has little or no impact on student learning.When learning about technology is firmly rooted in the context of teaching, however, the results are quite promising. Using a technology staff development model created as a result of more than 10 years of research through the Apple Classrooms of Tomorrow (ACOT), many school districts are seeing what happens when teachers are able to transfer their learning from the staff development experience into classroom practice.In order to have a significant impact on classroom practice and ensure effective technology integration, schools and districts must make a significant investment in a coordinated approach to staff development like the model based on the ACOT research. Real change requires providing educators with a sequenced program of quality staff development experiences, along with followup and ongoing administrative support.In Fulton County, Georgia, where they are in the second year of their technology staff development program based on the ACOT model, vanguard teams of teachers are serving as mentors within their schools, providing a model of effective technology integration for other teachers to follow. During the first year of the program these vanguard teachers participated in either four or six days of technology integration training offered through Apple Staff Development.During the two-day training sessions the vanguard team members experienced firsthand what it is like to engage in an integrated lesson with technology, while the course facilitator modeled an effective style of teaching in a technology-enriched, engaged learning environment. Technology skills were acquired in context. The learners (in this case the teachers in the staff development course, but it could as easily have been a group of students) were highly motivated to learn the technology skills to complete their projects, and the relevance of the technology learning was immediately evident.Building on the experience of participating in an effective lesson, the vanguard team members reflected on what they had learned and how they could apply their insights to designing integrated lessons of their own. On the second day, they were given the opportunity to redesign a favorite unit of instruction, integrating technology. Upon returning to their classrooms, these redesigned units provided an initial opportunity to experience integrating technology in their teaching. As they experienced the effectiveness of this new way of teaching, the redesign of other units followed.Over the course of the first year of the program, these vanguard team members became increasingly comfortable with integrating technology within their own classrooms and prepared themselves to serve as role models to other teachers. Now in the second year of the program, Fulton County is both expanding its vanguard team by providing the integration training to additional teachers, while at the same time empowering the trained vanguard teachers to share what they have learned with their colleagues.This seeding approach, having at least two teachers in every school who can serve as mentors to their peers on site, has proven effective in motivating teachers to take the risk and make the personal investment required to effectively integrate technology into the classroom.The CEO Forum on Education and Technology’s Star Chart establishes a “target technology” level for all schools to strive for that would give students regular and consistent access to technology to use as needed to support their learning endeavors, and have educators using technology to access information, communicate with students and parents, and for administrative tasks. They challenge all schools to achieve this target level by the year 2005.We won’t get there simply by putting computers in schools, nor by training teachers on how to use software applications. True technology integration requires supporting and training educators in instructional models that effectively integrate technology. It requires that teachers have professional development programs in which they can experience effective use of technology in service of teaching and learning, and that they receive the support required to modify their own teaching practices to replicate these models. Once the majority of teachers have their students using technology to gather, analyze and publish information, as well as collaborate on projects, we will know that technology is truly a tool for teaching and learning. At this point we will be taking advantage of the opportunity technology presents to prepare our students to become successful knowledge workers of the future.

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Online Car Finance

With the increase in the number of people who want to purchase a car through car financing, many car financing companies now go online to take advantage of the power of the Internet.Over the years, car financing has changed a lot in order to cater to the people’s demand for a more convenient way of shopping for car financing options. And because of the Internet, online car financing is now widely available to those people in search for a variety of options.Online car financing is very convenient. You can file your loan application over the Internet and shop around for a good deal from the comfort of your office or home. You do not have to visit your local car financing company because everything about car financing is already available to you online. You just have to email the company or contact their customer service representative for certain queries.Aside from this, applying for online car financing is not as lengthy a process. What used to take hours can now take minutes because of modern technology. You can easily browse from site to site to compare car financing companies as well as their rates. You just have to read and understand the details about car financing included in the website so when you file your car financing application, you have a clear understanding of what you are getting into.However, with the rise of scams on the Internet today, you have to be very cautious when selecting the online car financing company that you deal with to make sure you are not being taken advantage of. You should only deal with companies that publish their contact details on their website, including phone numbers, email addresses, the company’s address, and the name of the company head. You should find time to verify their office’s contact information in the phone directory or in the yellow or white pages. If the company is not listed, it could probably be a phony site.Online car financing is indeed a more convenient way to shop for car financing options and compare car financing rates. Just take the time to do your research, as this will help you find the best deal for your car purchase.

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The Complete Handbook for Buying and Financing a Truck

Trucks, trailers or any other commercial vehicles are important business assets required in the normal day-to-day running of your business operations. As a business owner, you are constantly faced with a number of critical decisions, whereby you have to decide – what is best for your business. So, if you are a business owner you should carefully consider a number of important factors when it is time to get a new truck, trailer or any other commercial vehicle, such as having:1. The right truck that will help to keep your business competitive2. The right truck for the work required and at the right price3. The right finance arrangement to buy a truckDifferent Types of Truck, Trailer or Commercial VehicleBusiness owners can buy any of the following vehicles:>> New Truck>> Refrigerated Lorry>> Trailer>> Tipper, or>> Transporter (light or heavy)Factors to consider before buying New Truck, Trailer or Commercial VehicleThere are a number of factors you should take time to consider when buying a vehicle, and you should ask yourself the following questions:>> Is the truck, trailer or commercial vehicle new or used?>> Is the truck, trailer or commercial vehicle coming from a dealer, auction, or private sale?>> Has the truck, trailer or commercial vehicle been previously written-off?>> How many hours has the truck recorded?>> Is there any money owing on the truck, trailer or commercial vehicle?>> Are you considering drawing down from your home loan (e.g. equity release) to give you the required cash to buy your truck, trailer or commercial vehicle?Finance ArrangementListed here is a brief summary of the types of finance arrangements available in the market place, and after you have read this article you should find choosing the right finance arrangement to be the simplest decision you will make:Finance Lease – This financing arrangement enables you (the customer) to have the use of your truck, trailer or any other commercial vehicle and the benefits of ownership, while the financier (lender) retains actual ownership. The finance lease arrangement will also enable you to free-up your capital for other business purposes.Commercial Hire Purchase – This financing arrangement is where you (the customer) hire the truck, trailer or any other commercial vehicle from the financier (lender). You have the certainty of a fixed interest rate over a set period (I.e. 2 to 5 years) and the flexibility of reduced monthly payments by including a final “balloon” payment at the end of the term.Asset Loan – This financing arrangement gives you (the customer) the security of knowing that your truck, trailer or any other commercial vehicle is an asset of your business and it offers you the certainty of a fixed interest rate, over the choice of loan terms (I.e. 1 to 5 years).Seek Expert AdviceI sincerely recommend that you should seek expert advice before choosing any of the truck finance arrangements because, the taxation and accounting treatments you choose may vary from option to option.If you want to remain in the driver’s seat and concentrate on running your business so that you can cover your costs, overheads and running expenses, then look no further and take advantage of professionally qualified and specialised finance brokers, because:>> They have a thorough knowledge of the finance and trucking industry>> They have access to many lenders/credit providers as they deal with them on a regular daily basis>> They can customise the best truck finance arrangement for you>> They can get you into a new truck quickly and easilySo, if you don’t want to spend hours of your valuable time trying to find the right truck finance arrangement, then let a specialised and professionally qualified finance broker do the running around for you.

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How is Parkinson’s Disease Treated?

Parkinsons disease is a comparatively common condition of the nervous system which is as a result of problems with the nerve cells in the part of the brain which generates dopamine. This is a chemical substance that is needed for the smooth management of muscles and motion, so the symptoms of the disorder is a result of a reduction of that chemical. Parkinson’s disease mostly impacts individuals aged over 65, but it can and does come on at younger ages with 5-10% developing before the age of forty.

The chief clinical features of Parkinson’s disease are a tremor or shaking, that will commences in one arm or hand; there is often a muscle rigidity or stiffness along with a slowness of motion; the stance gets more stooped; additionally, there are equilibrium concerns. Parkinson’s can also cause greater pain and result in depression symptoms and create problems with memory and sleep. There isn’t any specific test for the diagnosis of Parkinson’s. The identification is usually made primarily based on the history of the symptoms, a physical along with neural evaluation. Other reasons for the signs and symptoms also need to be eliminated. There are imaging assessments, such as a CAT scan or MRI, that can be used to eliminate other issues. From time to time a dopamine transporter diagnostic might also be utilized.

The actual cause of Parkinson’s isn’t known. It does appear to have both genetic and environmental elements with it plus some specialists think that a virus may induce Parkinson’s as well. Decreased amounts of dopamine and also norepinephrine, a substance which in turn is responsible for the dopamine, have already been found in those with Parkinson’s, but it is not yet determined what is causing this. Unusual proteins which are named Lewy bodies have been located in the brains of those who have Parkinson’s; nevertheless, experts don’t know what role they may play in the development of Parkinson’s. While the specific cause just isn’t known, studies have identified risk factors that establish groups of people who are more prone to develop the condition. Men are more than one and a half times more prone to get Parkinson’s as compared to women. Caucasians are much more prone to get the condition as compared to African Americans or Asians. Those who have close members of the family who have Parkinson’s disease are more likely to develop it, implying the inherited contribution. A number of toxins could raise the potential for the problem, implying a role of the environment. People who experience difficulties with brain injuries can be more likely to go on and have Parkinson’s disease.

There is no identified remedy for Parkinson’s disease. That will not imply that the signs and symptoms can’t be handled. The main method is to use medicines to raise or replacement for the dopamine. Balanced and healthy diet together with frequent exercise is crucial. There may be changes made to the surroundings at home and work to keep the individual involved as well as active. There are also some options sometimes for brain surgical treatment which can be used to relieve some of the motor symptoms. A diverse team of different health professionals are often involved.

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Understanding the Impacts of Gout

Gout is among those historical problems because there are numerous mentions of it in historical literature, at least since ancient times. The traditional typecast of it is that it is related to the upper classes that binge in alcohol and certain foods. This image was pictured in early art work illustrating people who had gout. Gout has stopped being viewed as a problem of over consumption, because of the current research demonstrating an important genetic component to it.

Gout is a distressing inflammation related disorder which mostly impacts the joints, most commonly the great toe joint with the feet. It is because of uric acid crystals getting placed in joints in the event the bloodstream uric acid quantities are increased. The uric acid comes from the breakdown of purines which come from the consuming of foods like venison, salmon, tuna, haddock, sardines, anchovies, mussels, herring along with alcohol consumption. It is possible to understand how that old misconception was produced according to the overindulgence of the higher classes in those types of food and alcoholic beverages. The actual problem is not really the quantity of those foods which can be consumed, but the actual genetics of the biochemical pathway which usually breaks the purines in these food items down into the uric acid and how your body deals with it.

While diet is still important in the treating of gout and lowering the quantity of food which have the purines with them continues to be considered essential, however it is becoming apparent recently that this is just not sufficient by itself and just about all those who have gout probably will need pharmaceutical management. It goes without saying that drugs are likely to be needed for relief of pain throughout an acute flare up. The acute phase of gout is extremely painful. Over the long term there are two forms of drugs which you can use for gout. One kind of medicine block chemicals in the pathway which splits the purines into uric acid, which simply implies there will be much less uric acid in the blood stream that could find its way in to the joints to trigger an acute episode of gout or lead to the long-term gout. The other main kind of drug is one that can help the renal system remove much more uric acid. This would also reduce the urates in the bloodstream. Generally, only one of those drugs is all that’s needed, however occasionally both are needed to be utilized at the same time. Since these prescription medication is ordinarily pretty successful, that will not indicate that the life-style and eating habits changes may be pushed aside. Local measures, including wearing good fitting shoes if the big toe joint gets too painful is important. Also ice packs during an acute flare up will also help with the relief of pain.

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How To Approach Removing Asbestos Removal in Sydney

Planning to renovate your home built decades ago? Well, you got to be careful! There is a good chance it may have asbestos. This is a popular building material used throughout Australia before it was completely banned in 2003.

Asbestos is not generally considered hazardous. In fact, homeowners are only allowed to remove up to ten square meters of non-friable asbestos. More than that, people are advised to seek professional help, especially handling friable ones. Because of the health risks involved, DIY removal is considered illegal.

This is particularly prohibited in Sydney. Hence, the expertise of your trusted asbestos removalists is required to handle the dangerous job.

Why Removing Asbestos Can Be Dangerous?

There are many DIY ideas. Some are equally fun. Whilst, others can be hazardous, like removing asbestos by yourself.

Here are some reasons why removing asbestos without proper knowledge can be dangerous:

Exposure to diseases

Small quantities of asbestos are present in the air most of the time and are being breathed in by everyone without ill effects. But, exposure to high levels of asbestos for a long time is pretty serious. It can cause asbestosis, lung cancer, and mesothelioma.

Accidents and Injuries

Asbestos is used in cement sheeting, drainage and pipes, guttering, and even roofing. But, asbestos roofing can become fragile over time. Hence, you might risk breaking it apart, releasing harmful fibres into the air. Also, a single sheet of asbestos can weigh 30-50 kilograms. Such weight can cause injuries.

Wrong removal and ill-fitting equipment

You may not know the proper ways to remove asbestos, exposing you to very harmful fibres. And the recommended removal equipment is quite expensive. You don’t have to deal with it on your own.

How Much Does It Cost To Remove Asbestos?

Asbestos removal can be pretty costly. It is determined by the type and size of the area, as well as the amount of debris to be removed. The safety risks of asbestos also increase the cost, especially when friable asbestos is involved. But health is wealth. It is always worth the price.

Most junk removalists in Sydney are priced from $99.99 per cubic metre, however, given the highly dangerous nature of asbestos, prices may be higher. It’s important to receive a few quotes before proceeding with an asbestos removal service.

How To Find The Right Asbestos Removal Provider?

There are a few key things you can do right now to ensure that your search for a provider is a successful one. They include:

Check Online Reviews

Does the asbestos removal service provider have an abundance of positive Google reviews? Check the history of their reviews to make sure that they are in-fact, legitimate. Businesses with legitimate reviews tend to have a stream of reviews that span across years of their lifetime; not just all within a few months.

Service Locality

Hiring a local asbestos removal business is always best. This ensures that you receive the best pricing as the business is local and nearby to your location. Typically, local businesses tend to take more pride in their workmanship as a positive reputation is key to their ongoing success.

Number of Years in Business

Given the highly dangerous nature of asbestos, it’s important to check how long the business has been in operation. A business who has over 10 years servicing the local community may provide cheaper pricing, given that they likely will have more refined practices.

Conclusion

Take your time while in search of a suitable asbestos removal provider. Due-dilligence is important and always shop around for the best quotes.

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A Pall Settles Over America

I see it in their eyes, downcast and wary. I see it in their steps, shuffling and tentative. When they talk, they use a word I rarely hear, depressed.

These are the producers, those who make the country work. Hourly and salaried employees and managers, who go to their jobs every day, work hard and provide for themselves and their families.

They’re the kind of people who have been with us since the country began. Back then, we called them Pilgrims, sod-busters, and settlers. Today they go by many names, Physician, Technician, Engineer, and Laborer. But for all of them, life has a rhythm, just as it did two centuries ago, that comes from our agricultural heritage.

Spring has always been the time for planting, and looking forward to the year ahead. Summertime is when they cultivate the crops. Fall is harvest time when we enjoy the fruits of our labor and thank God for blessing us. Winter is the time of austerity, the time to prune, the time to cut back.

But not this year. This year, we are still in harvest time. Yet the pruning has already begun. Major companies across this land are already cutting back, eliminating staff to reduce.

For thousands of laid-off workers, it comes at the worst possible time. Just before the holidays. A time when many who have children will have to cut back this Christmas. There will be little joy for those who lost their jobs these holidays.

If you’ve lived through a corporate “downsizing,” you know that anxiety runs high. No matter how often the boss has assured you that you will be kept on, you’re never sure about your future. Should you start looking for a new job now, or wait? Does the boss know what lies ahead, or might he be on the corporate chopping block? There is no job security once layoffs begin.

But there is much more to our collective angst this year than at any time in our memory. These corporate cutbacks are merely reflecting a more significant issue, an issue that is nationwide.

Our country is headed in the wrong direction. That is a sentiment shared by three-quarters of us. And we’ve felt that way for a couple of years. Producers know that the country should be operating better. Yes, there were all difficulties associated with the Pandemic. But those are now behind us.

Today recovery should be well underway. But it’s not. Despite all the trillions of dollars pumped into the system, our standard of living is falling. Each day inflation marches on; real income is declining. Gasoline, food, and shelter costs accelerate in real-time, but a salary rise comes annually. Corporate raises will arrive at the end of the year and likely come nowhere near the level of inflation we’ve already experienced.

Producers see all of this.

Producers also know that many, perhaps most, of our problems come from Washington. We see that a feeble old man has his bony fingers on the nation’s tiller, steering us straight for the shoals. He, and those who surround him, have a policy of austerity. In their eyes, less is better, and fewer is preferred. We should use less heat this winter, drive smaller, preferably electric vehicles, and eat vegan. And the less we consume, the better. From this perspective, we are the problem. Our destiny is to have shortages and wants. And they’ve pushed us in that direction.

However, these leaders told us last week that we could change everything. By walking into our voting booth, we could make our voices heard. We, the people, could take this country in a new direction that our leaders were indeed subject to the will of the people.

That didn’t happen. Counting votes has become a haze of computational complexity and slow-walking results. So that the incumbents in Washington get the results they want, it’s the complete inversion of the principal and values that the country’s founders intended. But there it is—today’s reality.

It’s the reason the word I hear most often from Producers today is: depression. And I’m afraid that’s where we’re headed.

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How to Choose the Right YouTube Channel Name for Your Brand

Who is your target audience?

Before you even think about branding, you need to have a clear understanding of who you wish to reach out to and what your main marketing message is going to be. If you are launching a YouTube channel for your new e-commerce business that sells jewelry, the first question you need to ask yourself is who your target audience will be. This will help you further decide how you want your channel to look and what content you want it to feature. For example, if your target audience is females aged between 25 and 40 years and you want to focus on brand engagement, you can use your YouTube channel to post behind-the-scenes videos of your product creation process. Alternatively, if you want to use your channel as a sales and marketing tool, you can create tutorial videos that showcase the various ways your products can be used and even provide suggestions on how to pair them with other accessories.

What do you want to achieve through your channel?

Now that you have identified your target audience, the next thing you need to ask yourself is what your main purpose is for having a YouTube channel in the first place. Is your channel meant to attract new customers, build brand awareness, or increase your sales? Whatever your channel’s main goal is, it is important to convey this to your audience through your channel name. For instance, if your channel is meant to increase your sales, you can use a name that suggests discounts or offers. On the other hand, if you wish to build brand awareness through your channel, you can go with a name that clearly communicates this message.

What words and phrases do you want to be associated with?

Before you even begin thinking about a YouTube channel name, you need to have a clear understanding of words and phrases that you want your channel to be associated with. For example, if you wish for your channel to be associated with creativity and originality, you can go with something along the lines of “Creative Jewelry” or “Jewelry Box”. On the other hand, if you wish to be associated with fashion and style, a good name would be “Fashion Jewels”. A good idea would be to jot down all the words and phrases that you wish your channel to be associated with, and then start brainstorming for possible channel names. This can be done by listing out all the words and phrases that are relevant to your business, crossing off the ones that don’t make sense, and then combining two or three words to create a new and memorable name.

Be Short and Catchy!

The average human attention span is now 8 seconds – that’s how long it takes for your prospective customers to decide whether or not they wish to continue reading or watching your content. This means that you have about 8 seconds to grab their attention and make a lasting impression. And since you only have a few seconds to make a good first impression, it is important to make the most of it and create a name that is short, catchy, and easy to remember. For example, the YouTube channel “Daily Jewelry” is way too long and cumbersome which makes it hard to remember and even harder to type when creating the channel URL. However, the channel name “Jewelry Box” is short, easy to remember, and will definitely make people curious enough to click on your channel. It is even better if you can use an emoji or a GIF in your channel name as they are presented more visually.

Choosing the right words for your brand name.

When choosing the right channel name, it is important to remember that the words you pick out will not only be used to create your channel name but will also be used as keywords for your YouTube SEO. This means that you have to make sure that the words you pick are relevant to your content and that they make sense when put together. For example, if you wish to create a channel that features jewelry tutorials and designs, “Jewelry Box” is a perfect name as it suggests creativity, originality, and even organization. On the other hand, if you decide to go with a name like “Daily Jewelry”, the words “daily” and “jewelry” don’t really make any sense when put together, and the name isn’t very original either.

Summing up

All in all, the name you choose for your YouTube channel is extremely important because it will be the first thing your prospective customers will see and read. Your channel name will also be used as keywords for your YouTube SEO, so it is important to make sure that it is short, catchy, and grammatically correct. While coming up with a brand name is never an easy task, there are a few things you can do to make the process a little bit easier. The best thing to do is to make a list of all the words and phrases that you wish to be associated with your channel and then start brainstorming for possible names.

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Shoe Repairs And Several Other Things When I Was 7

Shoe Repairs And Several Other Things When I Was 7
My Dad repaired most of our shoes believe it or not, I can hardly believe it myself now. With 7 pairs of shoes always needing repairs I think he was quite clever to learn how to “Keep us in shoe Leather” to coin a phrase!

He bought several different sizes of cast iron cobbler’s “lasts”. Last, the old English “Laest” meaning footprint. Lasts were holding devices shaped like a human foot. I have no idea where he would have bought the shoe leather. Only that it was a beautiful creamy, shiny colour and the smell was lovely.

But I do remember our shoes turned upside down on and fitted into these lasts, my Dad cutting the leather around the shape of the shoe, and then hammering nails, into the leather shape. Sometimes we’d feel one or 2 of those nails poking through the insides of our shoes, but our dad always fixed it.

Hiking and Swimming Galas
Dad was a very outdoorsy type, unlike my mother, who was probably too busy indoors. She also enjoyed the peace and quiet when he took us off for the day!

Anyway, he often took us hiking in the mountains where we’d have a picnic of sandwiches and flasks of tea. And more often than not we went by steam train.

We loved poking our heads out of the window until our eyes hurt like mad from a blast of soot blowing back from the engine. But sore, bloodshot eyes never dampened our enthusiasm.

Dad was an avid swimmer and water polo player, and he used to take us to swimming galas, as they were called back then. He often took part in these galas. And again we always travelled by steam train.

Rowing Over To Ireland’s Eye
That’s what we did back then, we had to go by rowboat, the only way to get to Ireland’s eye, which is 15 minutes from mainland Howth. From there we could see Malahide, Lambay Island and Howth Head of course. These days you can take a Round Trip Cruise on a small cruise ship!

But we thoroughly enjoyed rowing and once there we couldn’t wait to climb the rocks, and have a swim. We picnicked and watched the friendly seals doing their thing and showing off.

Not to mention all kinds of birdlife including the Puffin.The Martello Tower was also interesting but a bit dangerous to attempt entering. I’m getting lost in the past as I write, and have to drag myself back to the present.

Fun Outings with The camera Club
Dad was also a very keen amateur photographer, and was a member of a camera Club. There were many Sunday photography outings and along with us came other kids of the members of the club.

And we always had great fun while the adults busied themselves taking photos of everything and anything, it seemed to us. Dad was so serious about his photography that he set up a dark room where he developed and printed his photographs.

All black and white at the time. He and his camera club entered many of their favourites in exhibitions throughout Europe. I’m quite proud to say that many cups and medals were won by Dad. They have been shared amongst all his grandchildren which I find quite special.

He liked taking portraits of us kids too, mostly when we were in a state of untidiness, usually during play. Dad always preferred the natural look of messy hair and clothes in the photos of his children.

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